Asahi Group’s Carlton & United Breweries (CUB) represents a legacy of brewing excellence, tracing its roots back to the early 19th century with iconic brands such as Victoria Bitter, Carlton Draught, and Cascade Brewery. As a cornerstone of Australia’s beer culture, CUB is renowned for producing some of the country’s most beloved and recognizable beverages.

The task was to develop compelling key visuals and marketing collateral to promote brands like Great Northern Brewing Co. and Hard Rated Alcoholic Lemon. These visuals were designed for impactful display in local liquor and grocery stores, leveraging the distinct identities of each brand. By blending the heritage and iconic status of CUB with fresh, attention-grabbing designs, the materials effectively captured the spirit of the products while driving engagement with Australian consumers.