Inspired by Sam the Cooking Guy’s global travels and his approachable, relatable style of cooking, the Graze menu reflects an eclectic mix of shareable dishes infused with his signature creativity and unmistakable flair. The challenge was to craft a brand identity that seamlessly blended the charm of a cozy bistro with the warmth and familiarity of Sam's home—a space where friends and family naturally gather to share food and create lasting memories.

The resulting brand identity is a harmonious mix of earthy tones, hand-drawn accents, and subtle design elements that nod to Sam’s personal style and home environment. These features are thoughtfully carried through the store design and packaging, creating an inviting and cohesive experience that feels both unique and authentically tied to Sam’s culinary philosophy.