Rooted in Sam the Cooking Guy’s passion for bold, out-of-the-box burger creations, Samburgers brings decades of culinary inspiration to life. Growing up in the Zien household, burgers were a staple—whether as a quick after-school meal or a special treat, they played a central role in Sam’s early kitchen experiments. This love for crafting unique, delicious burgers has since become a hallmark of Sam’s culinary career, with many fan-favorite creations featured on his popular YouTube channel.

When it came time to develop a new restaurant concept, the choice was clear: a celebration of Sam’s most beloved burger recipes, perfectly capturing his signature style. The brand identity reflects this simplicity and flavor with a retro-inspired burger joint aesthetic infused with vibrant, eye-catching colors that bring energy and playfulness to the page. The result is a bold yet approachable brand that mirrors the fun, creative spirit of Samburgers while staying true to Sam’s unmistakable charm.