Services
+ digital media
+ website
+ collateral
+ packaging
+ merchandise
+ store design
+ typography
+ branding
Set to debut in San Diego’s historic Seaport Village—an area steeped in maritime lore and shadowed by its past as Punta de los Muertos (Dead Man’s Point)—Sixth Fathom is a moody, vintage-inspired speakeasy that merges haunting nautical elements with an air of elegance. The name, born from the dual inspiration of "deadmen" (a sailor’s term for dock posts) and the eerie depth of the waters that plunge six fathoms below the shoreline, anchors the concept in both history and intrigue.
Building on this rich narrative, the brand identity embraces a dark and luxurious aesthetic, weaving together deep, moody colors, vintage textures, and subtle nods to its haunting maritime roots. This carefully curated design creates an atmosphere that is both eerie and refined, perfectly capturing the essence of a speakeasy that invites patrons to immerse themselves in the mysterious depths of San Diego’s past.